The fashion industry has always depict women with body shape is sleek and sexy. But in fact, women around the world has a different body shape model that always graced the catwalk.
It is no doubt there is a very prominent among women who often adorn an advertisement, to the real world. Although the target buyers of the companies that advertise are real women with body shape.
Under these conditions, Marks & Spencer was try offers latest ad campaign using female models with actual body size.
Not all of the fashion industry, beauty and fashion daring displays female model with body shape in accordance with reality, but Marks & Spencer changing views boldly. They prefer a realistic and logical view of the fact that the actual buyers of their products.
So, as quoted from The Sun, if you want to try to suggest that women using the product, then you should use female model with body shape according to the fact more acceptable than to use a model with a body shape, not all women have. “This is what it should be seen by all the right way,” said the representative of M & S.