However, now for some men, actually dare to make women’s underwear as the most exciting gift to give to her partner.
After reading from the Times of India, a number of designer underwear in India actually began vying to design various models G-String and lingerie. Moment of Valentine’s Day which falls every February 14, judged to be the most appropriate moment for a lot more interesting sells various models of underwear.
Choice prize by men in India makes a lot of stores switch selling women’s underwear.
One of the founders of the famous lingerie company, Straps and Strings in India, Saurabh Dadu also stated that now, men has been open to the idea of lingerie as Valentine gift to make the most preferred. They assess, give special gifts for women as well as part of an exciting adventure.
“Men usually look for lingerie with a more alluring colors and attractive designs and generally require more tempting and attractive lingerie. They do not think that buying lingerie risque,” said Dadu.
He said man contributed more than 65 percent are interested in issuing earnings to purchase lingerie.
Instead, women looks a little conservative, said Monica Anand, co-founder and CEO of Under Cover Lingerie
“Of the women, we see more orders for the fun costumes and accessories for babydolls and panties,” says Anand.
“Men seem to prefer the things sensual. One of our most popular products are fur lined handcuffs,” she added.
Dadu agree that men prefer to order lingerie and G-string laced with material micro-chiffon, silk and georgette crepe for their partners.
Typically, men are men aged 27-39 tended to buy lingerie made from pure silk and chiffon. While men between 39-49 years old prefer products that are more classic and elegant.
According to a recent survey by Zivame, online lingerie stores, intimate apparel market in India is currently growing more rapidly. Sales of women’s underwear, considered the most rapid current.
Each lingerie website now also often notice trends and offers tips on how to buy the most suitable clothes and style. Apparently this would attract the attention of men, they find it helpful, especially when you want to make women underwear as special gift. These tips are made they do not need to ask a lot of the sellers.
toserba-id.com and Zivame.com even features as a guide for women to send product link to their liking. For men, there is a special Guide to Buying Lingerie Gentleman.
“For men are more willing to go for the extra step, we have a detailed description of how easy it is to find clothing sizes and how to conclude it,” said Richa Kar, zivame.com CEO.
Kar also said there is a huge demand for transparent lingerie model with a pattern of little more unusual than the traditional lace.
“It’s interesting, bow motifs, geometric and leopard prints black mold, also the color of universal model that many would be desirable. But for color, red is still a trend,” added Kar.
Overall, the Indian lingerie market has undergone a transformational phase over the past few years, says Dadu.
“There has been innovation in the manufacture of clothing and technology have influenced this. Lingerie, has now managed to become an important part of a woman’s wardrobe. Changes have led to a wave of growth in the industry,” said Dice.
The sellers are also grateful to brands like La Senza, Marks & Spencer and La Perla, Triumph and Victoria’s Secret to open mindset about the underwear to the designers.
From the simple white and black cotton bra, now the market is flooded with models in satin dress, lace and unique style with the feel of a strange, bright prints and interesting style.
Lingerie that the current trend is a mixture of vintage and contemporary styles.
“The focus is on color juicy, delicate design and soft fabric which can be accompanied with stones and intricate jewelry designs.”